Website & Brand Refresh

Focusing on key aspects of their brand and anglophile customer to bring to life the texture of the products for customers accustomed to shopping in person. Updating product and lifestyle photography to a more contemporary look and updating product imagery to focus on the yarn details and texture to evoke a better sense of what the product feels like in the customer’s hands. Redesigned the old Shopify website to have a cleaner user experience, enlarge imagery, and highlight key categories. Refreshed brand elements to match the updated look and feel of the website.