Tommy bahama
Art Direction, Design
Design and Art Direction for site content, seasonal style guides and omni-channel marketing campaigns
Created seasonal brand style guides to establish creative direction for digital and print assets each season
Art Direction and design for site content for homepage, landing page, banners, and promo tiles
Tommy Bahama E-commerce
Collection of various homepage & landing pages for tommybahama.com
Concept, Art Direction, & Design: Laura Gehring
Copywriter: Krista Quinby, Robert Scarpinito
2024 Friends & Family
Inspired by the launch of the Indigo Palms Denim line, utilizing in-house denim and print images to create a patchwork design emphasizing product textures and prints alongside lifestyle imagery. Omni-channel campaign featuring site assets, in-store signage, invitations, marketing e-mails, organic and paid social, and corporate assets.
Creative Director: Rachel Doyon
Concept & Design: Laura Gehring
Copywriter: Robert Scarponito
Direct Mail Envelope and Invitation
2023 hawaii sweepstakes
A sweepstakes omni-channel campaign to drive engagement for new and existing guests, improve presence on social media, and bring prospective guests further into the funnel.
Assets including site + micro-site assets, in-store signage, mall marketing, marketing e-mails, organic and paid social, and corporate assets.
Concept & Design: Laura Gehring
Copywriter: Krista Quinby
Tommy bahama spring 2023
Style guide and toolkit design and concepting to guide creative and marketing teams in the storytelling for the season.
Spring storytelling revolved around the 30th anniversary and marketing for a Hawaii Sweepstakes Giveaway promotion. The design celebrates the custom artwork and prints Tommy Bahama is known for in their apparel design and adds a vintage nod to highlight the 30th anniversary. Each month the creative was centered around the personality of each Hawaiian island selected, bringing out carefully selected custom prints, color palette, typography and imagery direction.
Artist Series Promotion
Promotional design for store window displays featuring the custom artwork our in-house art team made for the Spring 2022 collection launch.
Copywriter: Nicole Jeffries
Designer: Laura Gehring
email design
Collection of emails designed for various marketing initiatives
