Zillow

Art direction, Photo Production, Branding

Zillow was utilizing stock imagery and finding competitors utilizing similar imagery. In order to differentiate them in the market, I spearheaded the project to help move away from stock photography to more aspirational, authentic, and unique imagery that pulled from brand values. Building a team of freelance photographers and stylists we built a proprietary library of 200+ images for their B2C & B2B marketing channels to showcasing a sense of home and warmth for editorial and marketing content.