Tommy bahama summer 2023

Style guide and toolkit design and concepting to guide creative and marketing teams in the storytelling for the season. Summer storytelling transitioned out of the 30th anniversary and into the heat of Miami summer. With Father’s Day kicking off the season and photography being based in Key West, inspiration was pulled from legacy of Hemmingway and the iconic Key West architecture and nature. Featuring linear lines, textures and shapes inspired by the landscape and architecture. One out of the Father’s Day season we transitioned into Miami with a strong color palette and design inspired by Miami’s Art Deco architecture and the vibrancy of the high sun and colors in the city. Design featured more color blocking and moved away from the textural elements used in the Key West design of transition to bring forth a hot, sizzling summer.